For the small business Seo audit is to drive the organic traffic to our sites and improve your search rankings. Firstly you should know about how the Seo audit works..
To improved the performance of the website in the search engine the seo auditor check that what need to change in the website and what need to be fixed. There are various tools you can use to SEO audit a website.
Crawl your site
The first step here is to crawl your site, let use the screaming frog software and crawl your website and also we will check steps by steps through the audit.
1. Google Analytic:
Google Analytics is a free web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO). Its helps us how our website is performing. In this we can measure our ad performance, sites traffic and understand how customer use our website.
2. Google Search Console
Google search console is used to maintain your site presence in Google Search results. In the Google Search Console we are seeing the correct data. Also , In the coverage tab shows the number of indexed pages and In the sitemaps tab has your current sitemap listed.
3. Keyword analysis:
Begin your audit with the analysis of the keywords. so the Keyword must be long tail keywords, relevant, less competitive it will help you rank better.
4. Response codes:
Next tap is “Response code” tab and this tab list all the files and response codes, there is one more tab on the right hand side of the screen which is very important that is “Overview” tab.
In this you can see the success code (2xx) and the redirect, 404 and the other issues. You can click on these in the right column and examine.
Next tab is URI tab. In this tab you can review the URL of the sites and in the “Overview” tab we can see the non-ASCII characters and uppercase characters and many other options.
Also, the most important is the URI of your website. Url of each pages must be unique an properly formatted.
In the URI tab we can check that all the Url are in the proper format. We are looking to achieve here is a filing cabinet structure where relevant pages are grouped together.
The proper format of the URL is URL: “http://www.example.com/good-formatted-url”.
7. Content :
The content of your website has to be unique. A good content that helps your website rank better is engaging and SEO optimized. Make sure that you are using the target keywords on all the right places throughout a page on your website.
8. Page Titles:
Next tab in the screaming frog software is the “Page Title” tab. In this tab we can see all the page title of the sites to check that all the page title is well-optimized.
In this we can see the main keywords and the location of the small business.
9. Meta descriptions:
When we are listing the website then search engine use the text for the meta description. The meta description will then appear under your page’s URL in the search results. In the meta description tab you can see all the descriptions and also you can improve this to increase click-through rates.
In Screaming Frog you can the see the H1 and H2 tags and check that all well- optimized and these tag are aligned with the page title, meta description and the page name will help you to focus on each pages.