One of the main factors behind successful online businesses or marketing campaigns has been effective SEO analysis. If you’re a business owner or a marketer, then you understand just how important it is to gather data that allow you to make informed decisions on how to make your business grow.
Ranking high takes both time and effort. But there are some SEO techniques out there that are easy to implement and will definitely bring some results.
On page:On page SEO is one of the most important processes and On-page SEO has changed over the years, so it’s important to keep up with the latest practices.
HTML:There are some important element in Html which helps to pick up the ranking of your website.
HTML Title Tag:The title tag describes the topic of each page or piece of content on your website. And it does it in a way that search engines can understand. HTML titles have always been and remain the most important HTML signal that search engines use to understand what a page is about.
META Description:It is the oldest supported HTML elements. A meta description that contains the keywords searched for may catch the user’s eye. A well-crafted meta description may help “sell” that result to the user. Both can result in additional clicks to your site.
Image alt tags:The required alt attribute specifies an alternate text for an image. The alt attribute provides alternative information for an image.
Header tags:There are several different header tags. Depending on your format, you might have h1, h2, h3, and sometimes h4 or h5. In an HTML editor, just include the tags <h1> for the front and </h1> for the end.
Use Faster Servers:
No matter what the content is on your website, the speed at which your server delivers your content will have a major impact on your site’s load time.
When google came to your website to track all the link in your website and collect detail about each page like: Title, content, images and other page link. This process called crawling.
After crawling has been done, adding the webpages into Google search this process is called indexing.
Sitemap is important part of the website. Sitemap is also important for the Seo. Its tell structure of your site to the search engine and also its help to discover the new content. Build you sitemap and upload on the Google console and Bing webmaster tool. Make sure that your sitemap is free from error, Blocked URLs.
Optimize CSS files:
for the Small CSS file you can directly used in HTML document by inline tag and remove the small CSS files.
You should eliminate unnecessary image resources and also make sure scaled to fit display sizes. You can compressed the image and resized.
Content is king of SEO. You site content should be unique and high quality. You content should give the good user experience otherwise site not well rank in search engine. You should focus on long tail keywords and avoid highly competitive keywords.
Also, There are some new SEO approach which help to improve search performance in 2019
Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page. Off-page SEO simply tells Google what others think about your site.
Links are still very important to Google. In fact, it’s almost impossible for Google to determine the value of any web page.
Various ways to build link:
It is large-format images that contain a lot of data on a single subject, can rack up a lot of page views and links. However, because so much of the content is embedded in the image and therefore not readable as text by search engines.
Blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site.
A directory is simply a web site that contains a categorized listing of links from around the web. Directories are important tools in building link popularity and as a result help improve search engine ranking.
A local business listing is an online entry that contains your business Name, Address and phone number along with other details. Local listing is very useful way to get notice by your customers in your Local Area. Most of people search needs require a local presence so having your business listed in these kind of listings can get you business.
Linkbaiting is the practice of crafting content that is designed to get other content producers to link to it. The purpose is increasing the number of inbound links to your content and thus improving its performance in search engine results.
Forum Posting is an important part of any SEO effort to increase direct traffic to a website. A forum is the place to be when you want information from real people. It is platform which helps to build trust and reputation for yourself as a member of that forum.
Social bookmarking is a way for people to store, organize, search, and manage bookmarks of web pages. Users save links to web pages that they like or want to share, using a social bookmarking site to store these links. It is a very effective way to generate traffic also. In social bookmarking we submit our link to websites that offers backlinks to our website.